Did You Know?
▷ Management & Strategy
Auto repair and mobile mechanic services stand out as one of America's most resilient small‑business opportunities, thriving even in economic downturns
as drivers choose to maintain aging vehicles rather than purchase new ones, fueling an industry worth $89.6 billion and supported by more than 303,000 businesses
nationwide. This sector's strength is reinforced by recognition from major institutions—such as the U.S. Chamber of Commerce highlighting car maintenance as a top
recession‑resistant category—and by the rise of mobile mechanics, whose low‑overhead, high‑convenience model has surged in popularity, especially
in suburban, high‑income regions where on‑site service saves customers time and keeps operations lean. Despite challenges like rising parts costs and
a national technician shortage, the combination of constant demand, essential services, and scalable mobile operations makes auto repair one of the most consistently
successful and future‑proof small‑business paths in the country.
Home improvement and handyman services have surged into one of the most powerful small‑business categories in the country, driven by an aging U.S. housing stock,
hybrid‑work lifestyles, and homeowners' growing preference for professional help with everything from painting and flooring to remodeling and routine repairs. The
handyman services industry alone is projected to generate $355.3 billion in 2025 with more than 550,000 businesses and 2 million workers sustaining demand, while
the broader U.S. home‑services market is expected to expand from $0.87 trillion in 2025 to $1.42 trillion by 2030 at a rapid 10.23% CAGR. This momentum reflects a
nationwide shift toward convenience, recurring maintenance, and reliable craftsmanship, making home improvement and handyman work one of the most consistently
in‑demand and future‑proof service sectors in the American economy.
Cleaning services—both residential and commercial—have become one of the most scalable and consistently profitable service industries in the United States,
powered by low startup costs, recurring revenue models, and rising demand from multifamily housing and commercial properties. The sector is projected to expand by
USD 37.8 billion between 2025 and 2029 at a 5.9% CAGR, according to Technavio, with additional forecasts showing the broader U.S. cleaning services market reaching
$147.6 billion by 2030 at a 5.6% CAGR. This growth is fueled by demographic shifts toward rental living, intense competition among service providers, and a nationwide
push for higher cleanliness standards in workplaces and shared spaces, making cleaning services one of the most accessible and reliably growing business opportunities
in the modern service economy.
Landscaping and lawn care have become one of the most consistently lucrative service sectors in the United States, driven by high repeat business, strong suburban
demand, and a massive national appetite for curb‑appeal improvements. The industry reached a market size of $153 billion in 2024 with more than 661,000 landscaping service
businesses and over 1 million workers supporting nationwide growth, while broader analyses show revenue climbing as high as $188.8 billion in 2025 as homeowners continue
investing in property value and outdoor living spaces. The lawn‑care segment alone is projected to expand from $60 billion in 2025 to $77 billion by 2030 at a steady
5.10% CAGR, fueled by the fact that 79% of U.S. homeowners maintain a lawn and 67% hire professionals to save time and boost curb appeal. With recurring maintenance
cycles, predictable seasonal demand, and a customer base that spans residential, commercial, and industrial properties, landscaping and lawn care remain one of the most
durable and opportunity‑rich small‑business categories in the modern suburban economy.
Online retail and niche e‑commerce continue to dominate as one of the fastest‑growing and most scalable business categories in the United States, powered by low overhead,
massive consumer adoption, and a market that shows no signs of slowing. U.S. e‑commerce revenue is projected to hit $1.3 trillion in 2025 and surge to $1.8 trillion by 2029,
while consumers spent $1.337 trillion online in 2024 alone, marking a 9.24% year‑over‑year jump. In early 2025, online spending averaged $108.7 billion per month, representing
18.4% of all retail activity nationwide, and quarterly e‑commerce sales reached $304.2 billion in Q2 2025, up 5.3% from the previous year. With niche brands thriving through
targeted audiences, low startup barriers, and the ability to scale nationally or globally from a laptop, online retail remains one of the most accessible and explosive paths
for modern small‑business growth.
Food trucks and specialty food businesses have evolved into one of the most dynamic and cost‑efficient segments of the American food industry, offering far lower startup
costs than traditional restaurants while thriving across both dense urban hubs and fast‑growing suburban markets. The U.S. food truck sector alone is projected to reach $1.09
billion in 2025 and expand to $1.51 billion by 2030 at a 6.60% CAGR, while global estimates show the broader market climbing from $5.42 billion in 2024 to $7.87 billion by 2030
at a 6.3% CAGR. Industry research highlights more than 92,000 food truck businesses employing over 92,000 workers nationwide, fueled by consumer demand for unique, gourmet,
and culturally diverse cuisine at prices below sit‑down restaurants. With cities embracing designated food‑truck zones and younger diners seeking inventive culinary experiences,
food trucks and specialty food ventures continue to stand out as one of the most accessible, creative, and fast‑growing opportunities in the modern food economy.
The fitness, wellness, and personal training sector has become one of the most rapidly expanding and consumer‑driven industries in the United States, fueled by rising health
consciousness, digital training platforms, and a culture that increasingly prioritizes active living. The U.S. fitness industry continues to boom, supported by strong consumer
spending on gym memberships, home‑gym equipment, and boutique fitness experiences, while the personal training market alone generates $11.9 billion in annual revenue with 377,000
employees and 329,000 businesses nationwide. Profitability remains solid, with personal training posting a 10.1% profit margin and $1.3 billion in profits in recent years, and
demand continues to climb as trainers expand into online coaching, app‑based programs, and hybrid training models that reach clients far beyond traditional gyms. With digital
fitness innovations, personalized coaching, and wellness‑focused lifestyles reshaping consumer behavior, the fitness and personal training industry stands as one of the most
resilient and opportunity‑rich segments of the modern service economy.
The tutoring and education services sector has become one of the most rapidly expanding parts of the U.S. learning economy, powered by soaring demand for STEM support,
test‑prep expertise, and flexible online learning options. The U.S. online private tutoring market reached $4.32 billion in 2024 and is projected to grow at an impressive
11.1% CAGR through 2030, driven by personalized learning models, digital platforms, and AI‑enhanced instruction. Broader private tutoring demand is accelerating as well,
with the U.S. market expected to expand by $28.85 billion from 2025 to 2029, fueled by a nationwide emphasis on STEM mastery and academic competitiveness. With families
prioritizing individualized instruction, schools integrating hybrid learning, and students seeking targeted support in math, science, and college‑readiness exams, tutoring
and education services stand out as one of the most resilient, scalable, and opportunity‑rich sectors in the modern knowledge economy.
Pet services—including grooming, boarding, and walking—have exploded into one of the fastest‑growing, highest‑margin segments of the U.S. pet economy, driven by a cultural shift
that treats companion animals as full family members and fuels demand for premium, personalized care. The U.S. pet grooming services market alone reached $2.06 billion in 2024 and is
projected to grow at a strong 6.7% CAGR through 2030, while the broader pet grooming and boarding industry generates $15.5 billion in annual revenue with 323,000 employees and 169,000
businesses nationwide. At the macro level, total U.S. pet industry spending hit $152 billion in 2024 and is projected to climb to $157 billion in 2025, with services such as grooming,
boarding, walking, and training representing a major growth engine within that total. With rising disposable income, expanding pet ownership, and a booming appetite for luxury
treatments—from spa‑style grooming to customized boarding experiences—pet services continue to stand out as one of the most profitable and opportunity‑rich small‑business
categories in the modern service economy.
Digital marketing and social media management have surged into one of the most essential and fast‑growing service categories in the U.S., driven by the fact that small businesses
now rely heavily on online visibility to reach customers where they spend nearly 2.5 hours per day on social platforms. More than three‑quarters of small‑ and medium‑sized
businesses report that social media has a positive impact on their performance, and adoption continues to rise as short‑form video, in‑app shopping, and AI‑powered tools
reshape how brands attract and convert audiencesbrandvm.com. With over 5 billion global social media users in 2024 and usage expected to climb to 6 billion by 2028, demand for expert
content creation, audience growth, and platform strategy has never been higher. As small businesses compete for attention across YouTube, Facebook, Instagram, and TikTok, digital marketing
and social media management stand out as one of the most opportunity‑rich, scalable, and future‑proof service industries in the modern economy.
Bookkeeping and tax preparation remain among the most essential and reliably profitable service sectors in the United States, driven by constant regulatory complexity, year‑round
financial needs, and a client base that depends on recurring support. The broader accounting and bookkeeping industry generates $145.5 billion in annual revenue with more than 85,000 firms
and 611,000 employees nationwide, while the tax preparation segment alone brings in over $11 billion per year and continues to grow steadily as individuals and businesses seek expert
guidance through an increasingly intricate tax landscape. With technology reshaping workflows and firms prioritizing efficiency, growth, and improved client service—as highlighted in the
2025 State of Tax Professionals Report Thomson Reuters—bookkeeping and tax preparation stand out as indispensable, high‑retention services that anchor the financial stability of
households and small enterprises across the country.
Real estate services—including property management, short‑term rental management, and traditional real estate agencies—remain one of the most durable and revenue‑rich sectors in the U.S.
economy, powered by rising rental demand, rapid urban development, and the continued expansion of both long‑term and short‑term housing markets. The U.S. property management services market
alone was valued at $4.43 billion in 2024 and is projected to climb to $7.66 billion by 2033 at a steady 6.6% CAGR, while the broader property management industry generates an enormous
$136.9 billion in annual revenue with nearly 335,000 businesses and 997,000 employees nationwide. Meanwhile, the global short‑term rentals market reached $133.85 billion in 2025 and
continues to expand as travelers favor flexible, home‑style accommodations over traditional hotels. With digital platforms transforming leasing, tenant services, and rental operations,
and with investors increasingly relying on professional management to maximize returns, real estate services stand out as one of the most resilient, scalable, and opportunity‑rich
business categories in the modern housing economy.
The health and beauty services sector—including salons, spas, and esthetics—continues to surge as one of the most resilient and consumer‑driven industries in the United States, powered by
rising disposable income, a cultural shift toward self‑care, and a booming demand for professional grooming and wellness experiences. The global professional beauty services market reached
$247.24 billion in 2023 and is projected to climb to $395.69 billion by 2030 at a strong 7.0% CAGR, with North America accounting for more than 30% of global revenue. In the U.S., the health
and wellness spa market alone was valued at $21.29 billion in 2023 and is expected to grow to $24.77 billion by 2029 at a steady 2.56% CAGR. With consumers prioritizing skincare, haircare,
massage, and holistic treatments—and with salons and spas evolving through technology, premium services, and personalized care—the health and beauty sector stands out as one of the most
consistently in‑demand, experience‑driven, and opportunity‑rich service categories in the modern economy.
Childcare services have become one of the most essential and fast‑growing sectors in the U.S. economy, driven by rising workforce participation, the return to office environments, and the
strong demand for early education and daycare across suburban communities. The U.S. childcare market reached $65.15 billion in 2024 and is projected to surge to $109.88 billion by 2033 at a steady
6.02% CAGR, fueled by dual‑income households, single‑parent families, and expanded government support for early childhood programs. Additional analyses show the market growing at roughly 6% over
the next five years as parents prioritize structured learning, safe care environments, and technology‑enhanced early education options. With suburban regions experiencing especially strong demand
due to population growth and limited local supply, childcare services stand out as one of the most resilient, community‑anchored, and opportunity‑rich business categories in the modern service
landscape.
IT support and cybersecurity services have become one of the most critical and fast‑expanding sectors in the U.S. business landscape, fueled by a surge in cyberattacks targeting small and
mid‑sized companies and the growing need for professional protection against increasingly sophisticated threats. Recent data shows that 41% of small businesses experienced a cyberattack in
2023, with a median loss of $8,300, while broader analyses reveal that cyberattacks on SMBs have skyrocketed by 150% over the past two years, leaving many organizations exposed due to limited
in‑house IT resources. Cybercriminals now target SMBs four times more often than large enterprises, exploiting lean teams, outdated systems, and gaps in security training. With more than
32 million small businesses employing over 61 million people nationwide, the economic stakes are enormous, and demand for managed IT services, threat monitoring, compliance support, and
incident response continues to accelerate. As digital operations expand and cyber risks intensify, IT support and cybersecurity services stand out as one of the most essential, high‑growth,
and future‑proof business opportunities in the modern economy.
Top small business ideas with strong success rates in the U.S.
Auto repair and mobile mechanics — Always in demand, recession‑resistant, and highlighted by the U.S. Chamber's top small business list.
Home improvement and handyman services — Includes painting, flooring, remodeling; strong demand nationwide.
Cleaning services (residential & commercial) — Low startup cost, recurring revenue, scalable.
Landscaping and lawn care — High repeat business, strong suburban demand.
Online retail and niche e‑commerce — Low overhead, scalable, and one of the fastest‑growing categories.
Food trucks and specialty food businesses — Lower cost than restaurants, strong urban and suburban markets.
Fitness, wellness, and personal training — Growing industry with strong consumer spending.
Tutoring and education services — High demand in STEM, test prep, and online learning.
Pet services (grooming, boarding, walking) — A booming industry with high margins.
Digital marketing and social media management — Huge demand from small businesses needing online presence.
Bookkeeping and tax preparation — Essential service with strong repeat clients.
Real estate services — Property management, short‑term rental management, and real estate agencies.
Health and beauty services — Salons, spas, esthetics; strong consumer spending.
Childcare services — High demand nationwide, especially in suburbs.
IT support and cybersecurity services — Growing need among small and mid‑sized businesses.
Some of the world's most iconic tech giants trace their roots not to boardrooms, but to humble garages. Apple began in Steve Jobs' parents' garage in Los Altos, where he and Steve
Wozniak built their first computers. Hewlett-Packard was born in a Palo Alto garage in 1939, now preserved as a historic landmark. Google's early days unfolded in Susan Wojcicki's
garage in Menlo Park, where Larry Page and Sergey Brin set up shop while refining their search engine. Even Microsoft got its start in a small Albuquerque garage, where Bill Gates
and Paul Allen launched their software empire. These modest beginnings have become legendary, proving that innovation doesn't need a skyscraper—it just needs vision, grit, and maybe
a good workbench.
To break through the digital noise and make online ads truly engaging, brands need to ditch the generic and embrace the bold. That means crafting irresistible calls
to action, telling stories that spark emotion or laughter, and tailoring messages to what audiences actually care about. Interactive formats like quizzes or games can turn
passive scrolling into active participation, while micro-influencers lend authenticity that big names often lack. Ads that feel native to their platform—whether it's TikTok,
Instagram, or LinkedIn—perform better, and hyperlocal targeting adds a layer of relevance that grabs attention. Throw in a social media challenge or a clever remarketing twist,
and suddenly your ad isn't just tolerated—it's shared, remembered, and acted on.
Employee benefits are non-wage perks that extend beyond basic compensation. While some, like Social Security and workers' compensation, are mandated by law,
many others—such as health insurance, retirement plans, and wellness programs—are offered voluntarily by employers. These benefits not only add value for employees
by improving well-being and satisfaction, but also serve employers by boosting retention, attracting top talent, and enhancing overall productivity.
In 2024, small business owners in the U.S. earned an average annual salary ranging from $65,000 to $75,000, with most falling between $58,000 and $128,000,
depending on industry, experience, and business profitability. By 2025, the average salary rose modestly to approximately $75,369, with a broader income range
stretching from $33,000 to $164,000 when factoring in profit sharing, bonuses, and commissions. Salaries varied widely by location and sector, with tech and
consulting industries often paying above $100,000, while retail and food service typically remained below $60,000. Urban hubs like San Jose, CA and New York,
NY reported small business owner averages above $75,000, whereas rural areas frequently fell below $60,000, reflecting disparities in operating costs and
revenue potential across regions.
McKinsey & Company has faced scrutiny for its consulting work with insurance companies, particularly regarding claims handling strategies. Reports indicate that
McKinsey's role is in teaching insurance companies how to cheat policyholders. “Delay, Deny, Defend.” McKinsey
taught all of the insurers to
adopt a “get tough” approach to claims resolution to pay out only a portion of the collected premiums. For example, in the 1990s, McKinsey
advised Allstate on a claims process
overhaul that allegedly prioritized profitability over fair settlements. The strategy was described as "delay, confuse, and frustrate" policyholders to negotiate
lower payouts. A lawsuit filed by the State of Louisiana
accused McKinsey of directing
an insurance conspiracy that allegedly underpaid claims and suppressed competition following Hurricanes Katrina and Rita. The lawsuit claimed that McKinsey's guidance
led insurers to "rig the value of policyholder claims" and use tactics like delaying payments and forcing litigation to minimize payouts. These allegations have
contributed to broader concerns about corporate consulting firms influencing industry practices in ways that may not always align with consumer interests.
Winning over investors requires strategy, preparation, and persuasion; key strategies to secure their commitment should include
Craft a Compelling Story - Numbers matter, but investors connect with stories; make sure your pitch explains why your startup exists and how it will create impact.
Show Market Validation - Demonstrate demand for your product or service; early sales, partnerships, or user engagement can prove traction.
Highlight Your Unique Value Proposition - What sets you apart from competitors?; investors need to see why your startup is the one to bet on.
Have a Rock-Solid Business Model - Clearly explain how you'll make money, scale efficiently, and sustain growth.
Know Your Numbers - Revenue projections, costs, margins—investors will scrutinize them; be prepared with realistic and well-researched financials.
Build a Trustworthy Team - Investors often invest in people as much as ideas; showcase your team's skills, experience, and ability to execute.
Show Passion and Commitment - Investors want confidence that you're all-in; your enthusiasm and dedication can be contagious.
Master the Art of Pitching - Your pitch should be clear, engaging, and persuasive; keep it concise and focus on what really matters.
Address Risks & Mitigation Strategies - Be upfront about challenges and explain how you'll navigate them. Investors appreciate honesty and a well-thought-out plan.
Network & Build Relationships - Many investments come through personal connections; attend pitch events, meet investors, and grow your network.
Examples of successful startup pitch decks that helped companies secure funding:
Airbnb Pitch Deck – One of the most famous pitch decks, Airbnb's presentation was simple yet effective, clearly outlining the problem, solution, market opportunity, and business model.
Uber Pitch Deck – Uber's early pitch deck focused on the convenience of ride-sharing, emphasizing the market demand and scalability.
Dropbox Pitch Deck – Dropbox's pitch deck was straightforward, explaining the problem of file storage and how their solution was revolutionary.
Tinder Pitch Deck – Tinder's deck highlighted the simplicity of their dating app and how it leveraged social media trends.
Snapchat Pitch Deck – Snapchat's pitch deck focused on the uniqueness of disappearing messages and the appeal to younger audiences.
Convincing investors to invest in your startup is an art and a science—it's about telling a compelling story while proving that your business has strong potential for success.
Investors want to see a strong vision, but they also need solid evidence that your startup can thrive. It's all about blending a compelling narrative with credible numbers and strategies, such as
Develop a Strong Business Plan - Investors want to see that you've done your homework; your plan should clearly outline your business model, target market, revenue projections, and competitive advantage.
Highlight the Market Opportunity - Show that there's a demand for your product or service and how your startup uniquely addresses it; investors look for startups in scalable and high-growth industries.
Demonstrate Traction - Early customer adoption, partnerships, revenue, or even social media engagement can help prove that your idea has potential beyond just a pitch.
Build an A-Team - Investors don't just invest in ideas; they invest in people; highlight your team's experience, skill set, and ability to execute the vision.
Perfect Your Pitch - Your pitch should be engaging and clear; whether it's a pitch deck or an in-person meeting, focus on your startup's strengths, uniqueness, and potential return on investment.
Address the Risks - Be upfront about challenges and how you plan to mitigate them; investors appreciate transparency and a solid risk-management strategy.
Establish Credibility - Leverage endorsements from advisors, industry experts, or early investors to show that others believe in your startup.
Know Your Numbers - Investors will ask about your financials, so be ready to explain revenue projections, costs, and unit economics in detail.
Show Passion and Commitment - Investors want to see that you're all in. Your enthusiasm and belief in your startup can be contagious.
Network, Network, Network - Many investments come through connections; attend industry events, join startup incubators, and engage with investor communities.
Massive job losses in 2024 and 2025 spanned industries—from tech and energy to retail and logistics—driven by AI integration, geopolitical tensions, and post-pandemic restructuring. In 2024,
Intel cut over 10,000 jobs, UPS eliminated 20,000 positions due to global trade shifts, Microsoft laid off around 9,000 staff, and Chevron dropped 8,000 roles amid sector changes. Procter & Gamble,
Meta, Estée Lauder, and Workday also implemented sizable layoffs, with General Motors cutting 500 jobs and CNN trimming 6% of its workforce. The trend continued into 2025, with Intel slashing over
21,000 more jobs, Nissan laying off 20,000 workers (11,000 in the U.S.), and Microsoft shedding another 6,500 roles. Amazon, Panasonic, HP, Block (Square), Google, and Citigroup followed suit—some
continuing cuts from the previous year—with Citigroup alone cutting over 20,000 jobs globally, including 3,000 in China. These figures reflect broad economic shifts and the accelerating transformation
of industries in the face of evolving technology and market dynamics.
As of July 2025, the federal government's mass layoffs have intensified following a Supreme Court ruling on July 8 that lifted prior injunctions, allowing agencies to resume large-scale reductions
in force (RIFs). The Department of Health and Human Services finalized layoffs affecting 10,000 employees, including staff at the CDC, FDA, and NIH, while another 10,000 departed through voluntary separation
incentives. The Department of Education also proceeded with cutting nearly 1,400 employees, reducing its workforce by more than half. These July actions followed a broader downsizing campaign initiated
earlier in the year, which had already impacted over 275,000 federal workers by June. Agencies such as the IRS, HUD, DOT, DOD, and USDA were among the hardest hit, with layoffs targeting probationary
employees and entire program offices. The Trump administration, through the Department of Government Efficiency, framed the effort as a push to reduce federal expenditures and regulatory reach. Legal
challenges continue, but the Supreme Court's decision has cleared the way for further cuts, prompting concerns over diminished public services and long-term institutional disruption.
From March to June 2025, the U.S. labor market saw dramatic shifts in layoffs across both public and private sectors. In March, layoffs spiked to approximately 275,240, fueled by 216,215 federal job
cuts initiated by the Department of Government Efficiency. April brought a sharp decline, with 64,789 layoffs, followed by a relatively stable 63,816 in May. By June, layoffs dropped further to 48,786,
reflecting a temporary easing in workforce reductions despite ongoing economic pressures, corporate restructuring, and federal downsizing efforts.
The federal government has had a mass layoffs in 2025 as part of a broader effort to reduce the size of the federal workforce and increase operational efficiency. This has had a significant
impact on both the employees and the services they provide. Many probationary employees, who have been with the federal workforce for less than a year, were among those laid off. As of February 17, 2025,
layoffs included major reductions at the following agencies.
Department of State (1,000),
United States Agency for International Development (USAID) (2,410)
Department of Education (60)
Department of Energy (DOE) (2,000)
National Nuclear Security Administration (NNSA) (350)
Department of Veterans Affairs (VA) (1,000)
Small Business Administration (SBA) (720)
Department of Defense (DOD) (3,000)
Department of the Army (2,500)
Department of the Navy (2,000)
Department of the Air Force (2,200)
United States Marine Corps (USMC) (1,800)
Department of Commerce (DOC) (1,500),
National Aeronautics and Space Administration (NASA) (1,500)
U.S. Patent and Trademark Office (USPTO) (100)
Department of the Treasury (1,500)
U.S. Internal Revenue Service (6,700)
Federal Deposit Insurance Corporation (FDIC) (500)
Consumer Financial Protection Bureau (CFPB) (100)
Department of Agriculture (USDA) (800)
U.S. Forest Service (3,400)
Department of the Interior (DOI) (2,300)
U.S. Geological Survey (USGS) (1,000)
National Park Service (NPS) (1,000)
U.S. Fish and Wildlife Service (USFWS) (420)
Bureau of Indian Affairs (BIA) (118)
Bureau of Indian Education (BIE) (40)
Bureau of Land Management (BLM) (800)
Bureau of Ocean Energy Management (BOEM) (150)
Bureau of Reclamation (BOR) (800)
Bureau of Safety and Environmental Enforcement (BSEE) (150)
Bureau of Trust Funds Administration (BTFA) (150)
Office of Surface Mining Reclamation and Enforcement (OSMRE) (150)
Department of Transportation (DOT) (3,800)
Federal Aviation Administration (FAA) (400)
Department of Health and Human Services (HHS) (5,200)
National Institutes of Health (NIH) (1,165)
Food and Drug Administration (FDA) (2,735)
Centers for Disease Control and Prevention (CDC) (1,300)
Department of Justice (DOJ) (2,500)
Federal Bureau of Investigation (FBI) (1,500)
Department of Housing and Urban Development (HUD) (4,500)
Social Security Administration (SSA) (1,000)
Department of Homeland Security (DHS) (405)
DHS Science and Technology Directorate (10)
Federal Emergency Management Agency (FEMA) (200)
Cybersecurity and Infrastructure Security Agency (CISA) (130)
U.S. Citizenship and Immigration Services (CISA) (50)
U.S. Coast Guard (USCG) (12)
Transportation Security Administration (TSA) (243)
Department of Labor (DOL) (623)
Federal Communications Commission (FCC) (1,500)
Federal Trade Commission (FTC) (1,500)
Office of Personnel Management (OPM) (70)
General Services Administration (GSA) (100)
Environmental Protection Agency (EPA) (388)
National Science Foundation (NSF)(168)
By 2024, New York's average jumped to approximately $35.67 per square foot statewide, with Manhattan averaging $68.11 and Class A offices reaching $77.52. In 2025, New York's
average reached $51.75 per square foot, with high-end areas like Gramercy Park and Greenwich Village hitting $73.97 and $65.63, respectively. Meanwhile, Iowa's statewide average
rose slightly to $12.78 in 2024, with Class A rents at $19.75, Class B at $11.96, and Class C at $9.34; in 2025, rates remained stable, ranging from $14.00 to $18.00 for Class A,
$10.00 to $14.00 for Class B, and $7.00 to $10.00 for Class C—highlighting the wide cost gap between major metros and Midwest office markets. In 2023, New York had the most
expensive average annual office rent in the U.S. at $26.70 per square foot, while Iowa had the cheapest at $12.10.
As of 2024, there are approximately 359 million companies worldwide, with 90% classified as small and medium-sized enterprises (SMEs), collectively providing about 50% of global employment.
In the United States, small businesses numbered around 33.2 million in 2024, accounting for 99.9% of all U.S. companies, and by 2025, that figure rose to an estimated 34.8 million, maintaining
their dominant share. These businesses employ approximately 59 million people—representing 45.9% of the American workforce—and contribute about 44% of the nation's GDP, underscoring their
central role in both domestic and global economies.
The United Nations General Assembly designated June 27 as “Micro-, Small, and Medium-sized Enterprises Day” through Resolution A/RES/71/279 to spotlight the vital role MSMEs play
in advancing the Sustainable Development Goals (SDGs). Representing over 90% of businesses worldwide, contributing 60–70% of global employment, and accounting for roughly 50% of global
GDP, MSMEs are engines of inclusive growth, innovation, and community resilience. This observance aims to raise awareness of their impact, advocate for policy and investment support,
promote integration into global markets, and address key challenges such as access to finance, digital tools, and training—ultimately empowering millions of entrepreneurs and strengthening
economies worldwide.
In the United States, small businesses generated approximately 43.5% of total GDP in 2024, continuing to serve as a vital engine of innovation, employment, and economic resilience.
By 2025, early estimates suggest this figure remains steady at around 44%, reaffirming the sector's foundational role in the national economy3. With 33.3 million small businesses operating
across the country and employing nearly 46% of the private workforce, their contribution spans every major industry—from professional services and retail to construction and healthcare3.
The surge in entrepreneurship post-pandemic, especially among women and minority-owned firms, has further strengthened their economic footprint.
Between March 1 and July 25, 2020, more than 80,000 U.S. businesses permanently closed due to the economic fallout from the COVID-19 pandemic. Yelp's data showed that 55% of all closures
during that period became permanent, with restaurants, retail, and personal services among the hardest-hit sectors. California, Texas, and New York accounted for the largest share of these
closures, reflecting both population density and stricter lockdown measures.
In July 2025, a New York Times investigation revealed that UnitedHealth Group, the parent company of UnitedHealthcare, launched a coordinated legal
campaign to suppress criticism of its claims-handling practices—particularly those associated with the “Delay, Deny, Defend” strategy. The company reportedly
worked with Clare Locke LLP, a prominent defamation law firm, to issue legal threats and file lawsuits against journalists, filmmakers, and even physicians who
criticized UnitedHealthcare's use of AI to deny claims. A healthcare docuseries was removed from Amazon and Vimeo following defamation warnings, The Guardian
faced a lawsuit ahead of its exposé, and a Texas doctor received a cease-and-desist letter over social media posts. UnitedHealth cited the December 2024
assassination of CEO Brian Thompson as a justification for removing harmful content, though the investigation found that these suppression efforts began
months prior. In response, UnitedHealth stated: “The truth matters… When others get it wrong, we have an obligation to our customers, employees and other
stakeholders to correct the record, including by making our case in court when necessary. ”
Dec 4, 2024: CEO Brian Thompson is assassinated in NYC; public outrage over denied claims intensifies.
Jan 7, 2025: Dr. Elisabeth Potter posts viral Instagram video alleging denial of care during cancer surgery.
Jan 13, 2025: Clare Locke LLP sends legal letter to Dr. Potter demanding retraction and apology.
Jan 2025: Docuseries Modern Medical Mafia removed from Amazon and Vimeo after defamation warnings.
Feb 2025: UnitedHealth confirms hiring Clare Locke to counter “inaccurate” social media posts.
Feb 2025: Company contacts SEC over deleted post by investor Bill Ackman criticizing denial practices.
June 2025: UnitedHealth sues The Guardian one day before its second exposé is scheduled to publish.
July 2025: New York Times publishes investigation revealing coordinated legal threats against critics.
UnitedHealthcare, the largest health insurer in the U.S., is facing mounting scrutiny over its claims-handling practices. Critics accuse the company of employing a “Delay, Deny, Defend”
strategy—delaying payments, denying coverage, and aggressively defending its decisions. Reports indicate that UnitedHealthcare rejects a significant portion of claims, often relying on AI tools
that allegedly override medical recommendations. These tactics have been linked to delayed or denied treatments, particularly for seniors in Medicare Advantage, and have triggered lawsuits,
public protests, and federal investigations. While UnitedHealthcare maintains that its approval rates for eligible claims are high, independent reviews challenge this assertion, pointing to
systemic issues and widespread denials. Despite promises to enhance transparency and access to care, critics continue to spotlight ongoing problems with service denials, payment delays, and
opaque authorization systems.
UnitedHealthcare has faced criticism for its claims-handling practices, with some alleging that the company follows a strategy known as "Delay, Deny, Defend" to minimize payouts and discourage
policyholders from pursuing claims. "Delay, Deny, Defend" refers to tactics where UnitedHealthcare has delayed processing claims, has denied valid claims, and has defended their actions aggressively
through litigation to avoid or minimize payouts. These practices leave patients with large medical bills and make it harder for them to access care. Critics argue that profit motives drive these
practices, with UnitedHealthcare prioritizing financial gain over patient well-being. The controversy surrounding UnitedHealthcare intensified after the tragic
shooting of its CEO, Brian Thompson, in December 2024. The bullets used in the attack
reportedly had the words "deny," "defend," and "depose" written on them, echoing the phrase commonly associated with insurance industry practices.
UnitedHealthcare is the largest health insurer in the U.S., and it operates as the health benefits division of UnitedHealth Group, a multinational healthcare and insurance conglomerate based i
n Minnesota. UnitedHealthcare provides a wide range of health plans, including employer-sponsored coverage, individual insurance, and government programs like Medicare Advantage and Medicaid.
It serves tens of millions of Americans and works with over 1.7 million healthcare professionals and 7,000 hospitals nationwide1. UnitedHealth Group also owns Optum, a major healthcare services
and technology company, making it one of the most vertically integrated players in the industry. Together, these divisions aim to improve access, affordability, and outcomes across the U.S.
healthcare system. UnitedHealth Group reported $400.3 billion in revenue for the full year of 2024, reflecting an 8% year-over-year increase from 2023. The growth was driven by strong performance
across its businesses, especially Optum and UnitedHealthcare. Optum alone contributed $253 billion, while UnitedHealthcare brought in $298.2 billion.
In the first half of 2025, U.S. bankruptcy filings totaled approximately 276,126, including 15,188 commercial cases—of which 3,576 were Chapter 11 and 1,183 were Subchapter V filings. Over
the 12 months ending March 31, total business bankruptcies reached 23,309, marking the highest level since 2010 and highlighting mounting financial pressure on small and mid-sized firms. In 2024,
filings rose 22.1% year-over-year, with 23,107 commercial bankruptcies, including 6,569 Chapter 11 and 1,939 Subchapter V cases, driven by inflation, interest rate hikes, and lingering pandemic
effects. Prior to this surge, filings had declined to 6,691 in 2021, following 11,375 in 2020 and 10,056 in 2019. During the 2008 recession, small business bankruptcies spiked from 39,200
in 2005 to 60,850 in 2009, reflecting the sector's vulnerability to economic shocks. These fluctuations underscore the cyclical nature of business insolvency and the growing reliance on reorganization
tools like Subchapter V amid evolving market conditions.
From 2018 to 2025, the world's most valuable brands have seen dramatic growth, driven largely by advancements in technology, AI, and cloud services. In 2025, Apple retained its position as the
world's most valuable brand at $574.5 billion, followed by Microsoft ($461.1 billion), Google ($413.0 billion), and Amazon ($356.4 billion). Other top contenders included Walmart ($137.2 billion),
Samsung ($110.6 billion), TikTok/Douyin ($105.8 billion), Facebook ($91.5 billion), Nvidia ($87.9 billion), and State Grid Corporation of China ($85.6 billion). In 2024, Apple's brand value had
already surged to $516.6 billion, with Microsoft at $340.4 billion, Google at $333.4 billion, and Amazon at $308.9 billion. Samsung ($99.4 billion), Walmart ($96.8 billion), TikTok/Douyin ($84.2
billion), Facebook ($75.7 billion), Deutsche Telekom ($73.3 billion), and ICBC ($71.8 billion) rounded out the top ten. Back in 2018, the landscape looked quite different. Amazon led with a brand
value of $150.8 billion, followed by Apple ($146.3 billion), Google ($120.9 billion), Samsung ($92.3 billion), Facebook ($89.7 billion), AT&T ($82.4 billion), Microsoft ($81.2 billion), Verizon
($62.8 billion), Walmart ($61.5 billion), and ICBC ($59.2 billion).
As of mid-2025, the five most valuable companies in the world by market capitalization are Microsoft at $3.24 trillion, Apple at $2.97 trillion, Nvidia at $2.78 trillion, Alphabet (Google)
at $2.00 trillion, and Amazon at $1.98 trillion. These U.S.-based tech giants lead globally in artificial intelligence, cloud computing, consumer technology, and digital services, each helping
shape modern industry and commerce with multi-trillion-dollar valuations.
By the end of 2024, Apple's market capitalization peaked at approximately $3.86 trillion, driven by strong performance in services, AI integration, and record iPhone sales. As of July 2025,
Apple's valuation stands at around $3.12 trillion, making it the third most valuable company globally. While it dipped slightly from its 2024 high, analysts still project Apple could become
the first company to reach $4 trillion in market cap by the end of 2025, especially with momentum from its AI-powered product ecosystem and anticipated iPhone upgrade cycle. Apple became the first
publicly traded U.S. company to reach a $1 trillion market valuation in August 2018, since then, its value has skyrocketed.
The U.S. fintech landscape has undergone a dramatic transformation between 2017 and 2025, marked by explosive growth, IPOs, and the rise of new players. By 2025, Stripe had skyrocketed to a
valuation of $91.5 billion, making it one of the most valuable private fintech companies in the world. Ramp reached $13 billion, Fireblocks hit $8 billion after securing over $1 billion in funding,
and DailyPay was preparing for an IPO with a projected valuation between $3 billion and $4 billion. Newcomers like Bilt Rewards processed over $30 billion in annual spending, while Mercury
surpassed $3 billion in valuation, reflecting the sector's rapid scaling and innovation. In 2024, Plaid maintained a valuation of around $13.4 billion following 25% revenue growth, and Chime,
which had reached $25 billion by 2021, filed for IPO in late 2024. Robinhood, originally valued at $1.3 billion in 2017, went public in 2021 and expanded into global markets and crypto trading.
SoFi also went public and broadened its portfolio through acquisitions, including Credit Karma. Back in 2017, the ten most valuable private, venture-backed fintech companies in the U.S. were led by
Stripe ($9.2 billion), followed by SoFi ($4.3 billion), GreenSky ($3.6 billion), Credit Karma ($3.5 billion), Oscar ($2.7 billion), Avant ($2 billion), Zenefits ($2 billion), Prosper ($1.9 billion),
AvidXchange ($1.4 billion), and Robinhood ($1.3 billion).
In 2024, Verizon's revenue reached $134.8 billion, driven by mobility services and broadband growth. In Q4 2024, wireless service revenue was $20.0 billion and Fios generated $2.9 billion.
As of Q1 2025, total revenue rose to $135.3 billion, wireless service revenue climbed to $20.8 billion, and Fios remained steady at $2.9 billion with 45,000 net additions. While Internet of
Things (IoT) revenue was not explicitly reported, Verizon's portfolio continued to grow through private networks and AI-powered solutions, contributing to its steady performance. In 2015,
Verizon generated $131.6 billion from Verizon Fios, $91.7 billion from Verizon Wireless, and $960 million from IoT devices and services. Its 4G LTE network—launched in December 2010—was
available to 305 million people across more than 500 markets that year. By 2017, total revenue decreased slightly to $119.8 billion.
Between 2017 and 2025, state tax systems in the U.S. saw notable shifts in their appeal to small businesses. By 2025, the most business-friendly states included Wyoming, South Dakota, Alaska,
Florida, Montana, New Hampshire, Texas, Tennessee, North Dakota, and Indiana—recognized for policies such as no individual income tax, low corporate rates, and simplified compliance. On the other hand,
the least favorable states in 2025 were Massachusetts, Hawaii, Vermont, Minnesota, Washington, Maryland, Connecticut, California, New Jersey, and New York, burdened by high income and property taxes,
complex tax codes, and regulatory challenges. Back in 2017, top-ranked states had included Nevada, Texas, South Dakota, Wyoming, Washington, Florida, Alabama, Ohio, North Carolina, and Colorado,
while the bottom states were Connecticut, Oregon, New York, Vermont, Hawaii, Iowa, Minnesota, Maine, New Jersey, and California—illustrating how evolving tax policies and regulatory climates have
significantly influenced small business competitiveness over time.
By 2025, global business registration times had improved significantly thanks to digitalization and streamlined systems: starting a business took approximately 4 days in the United States, 0.5 day
in New Zealand, 1 day in Singapore, 4–5 days in the United Kingdom and Ireland, 14–16 days in India, and 8–10 days in China. In 2024, the process was slightly slower, averaging 4–5 days in the U.S., 0.5–1
day in New Zealand, 1–2 days in Singapore, 4–6 days in the U.K. and Ireland, 16–18 days in India, and 9–12 days in China. A decade earlier in 2014, registration times were notably longer: 6 days in the U.S.,
1 day in New Zealand, 3 days in Singapore, 13 days in the U.K. and Ireland, 30 days in India, and 38 days in China—highlighting the remarkable progress made in reducing barriers to entrepreneurship worldwide.
By 2025, the cost to start a business continued to reflect inflation, regulatory shifts, and regional differences: in the United States, expenses ranged from $325 to $550 depending on state and business type;
New Zealand saw costs between $110 and $160; Singapore ranged from $325 to $550; the United Kingdom offered relatively low fees of $20 to $60 for basic registration; and India's costs stood between $1,600
and $2,600 due to legal and compliance requirements. In 2024, startup costs were slightly lower: $315 to $500 in the U.S., $100 to $150 in New Zealand, $315 to $500 in Singapore, $15 to $50 in the U.K.,
and $1,500 to $2,500 in India. A decade earlier in 2014, the costs were notably higher in some regions: $325 in the U.S., $130 in New Zealand, $350 in Singapore, $245 in the U.K., and a steep $2,050 in
India—highlighting the global trend toward more accessible business formation.
By 2025, the United States was home to over 29,000 large corporations—defined as businesses with 500 or more employees—reflecting continued growth fueled by IPO surges, corporate mergers, and the rise of
high-revenue private firms. In 2024, that number stood at approximately 20,000, marking a significant increase from 2014, when the U.S. had around 24,100 large corporations. This upward trend highlights the
evolving landscape of American enterprise, driven by expansion in sectors such as technology, healthcare, and financial services, alongside broader forces like globalization and digital transformation.
By 2025, the world's top companies by annual revenue showcased the dominance of retail, energy, tech, and healthcare giants: Walmart led with $680.99 billion, followed closely by Amazon at $637.96 billion,
State Grid at $545.95 billion, China National Petroleum at $476.00 billion, Saudi Aramco at $480.15 billion, Sinopec Group at $429.70 billion, UnitedHealth Group at $410.06 billion, Apple at $395.76 billion,
Berkshire Hathaway at $371.43 billion, and CVS Health at $357.78 billion. In 2024, Walmart posted $648.1 billion, Amazon $574.8 billion, State Grid $545.9 billion, Saudi Aramco $494.9 billion, Sinopec $429.7
billion, China National Petroleum $421.7 billion, Apple $383.3 billion, UnitedHealth $371.6 billion, Berkshire Hathaway $364.5 billion, and CVS Health $357.8 billion. A decade earlier in 2016, the top earners
included Walmart ($482 billion), State Grid ($330 billion), China National Petroleum ($299 billion), Sinopec Group ($294 billion), Royal Dutch Shell ($272 billion), Exxon Mobil ($246 billion), Volkswagen and
Toyota (each at $237 billion), Apple ($234 billion), and BP ($226 billion)—highlighting the shift toward tech and healthcare leadership alongside enduring energy sector strength.
By mid-2025, Walmart operated 10,771 stores globally and maintained a workforce of approximately 2.1 million associates. Annual revenue reached $680.99 billion, a 5.07% increase from 2024, while gross profit
climbed to $169.23 billion, up 7.12% year-over-year. With net income totaling $19.4 billion, Walmart now earns about $2.2 million in profit every hour, reinforcing its leadership in global retail. In 2024, the
company ran 10,616 stores, generated $648.13 billion in revenue—a 6.03% rise from the previous year—and employed a similar number of staff. A decade earlier in 2016, Walmart earned $482.1 billion, employed 2.2
million people worldwide, and averaged $1.8 million in hourly profit, highlighting its steady growth and operational scale.
By 2025, the United States had over 33.3 million businesses, with more than 27 million operated by a single person, underscoring the continued dominance of sole proprietorships and micro-enterprises. In 2024,
the number of small businesses was similarly high, comprising 99.9% of all U.S. firms, with approximately 89% of employer businesses employing fewer than 20 workers. A decade earlier in 2013, the U.S. had 23.0
million companies, with 97.9% employing fewer than 20 people—highlighting the steady rise and enduring importance of small and micro businesses in fueling American entrepreneurship and employment.
As of the most recent data, the U.S. is home to approximately 33.3 million small businesses, up from 28 million in earlier years. Of these, about 81.6%—or 27.15 million—are owned and operated by a single person,
reflecting the dominance of sole proprietorships. Roughly 2% are franchises, totaling around 821,000 establishments in 2024. Additionally, 54% of small businesses are home-based, meaning their primary operations occur
from the owner's residence4. These figures highlight the entrepreneurial spirit and flexibility that define America's small business landscape.
By 2025, small businesses in the U.S. are generating over 70% of net new jobs, driven by record-high entrepreneurship and robust hiring among firms with fewer than 50 employees. In 2024, they employed 45.9% of
private-sector workers, contributed 39.4% of total payroll, and accounted for 55% of net new jobs created between 2013 and 2023. A decade earlier in 2014, small businesses employed 57% of the private workforce,
paid 44% of the nation's payroll, and were responsible for approximately 70% of new job creation—highlighting their enduring role as a cornerstone of U.S. employment and economic vitality.
In 2025, small businesses continued to play a pivotal role in U.S. exports, especially in wholesale and manufacturing sectors such as chemicals, machinery, and electronics—exporting primarily to Mexico, Canada,
and China. By 2024, they accounted for 35% of total goods exports and contributed 43.5% of U.S. GDP, with some estimates suggesting their share of value-added exports could reach 41%4. A decade earlier in 2014, small
businesses were responsible for 52% of all U.S. sales and contributed about 21% of all manufactured exports, highlighting their long-standing and growing influence in both domestic commerce and global trade.
In the U.S., small business survival rates reveal a predictable decline over time, shaped by industry dynamics and economic conditions. As of 2025, about 79.6% of new businesses survive their first year, while
50.6% make it to five years, and only 34.7% endure for a full decade. These figures underscore the steep challenges faced in the early years—ranging from cash flow constraints to market misalignment. However, for
businesses that surpass the ten-year mark, survival rates stabilize significantly, with year-over-year continuity improving to around 90–95%, reflecting operational maturity and resilience.
In 2025, immigrant entrepreneurship continued its upward trajectory—immigrants founded 30% of all new businesses, made up 21.5% of self-employed workers, and represented 24.2% of new business owners nationwide.
They were also 80% more likely to start a business than native-born citizens and played a pivotal role in innovation, having founded 44 of the 87 U.S. startups valued over $1 billion. By 2024, immigrants owned 19.1%
of employer businesses and 24.0% of nonemployer businesses across the U.S., and accounted for 48% of New York City's approximately 220,000 small businesses, employing nearly 500,000 people3. A decade earlier in 2012,
immigrants comprised 12.5% of small business owners nationwide and 46% in New York City, underscoring their growing influence in both local economies and the national business landscape. Programs like Promise NYC and
expanded legal services have helped sustain this growth despite ongoing policy challenges.
In 2025, the world's most profitable companies reflected the dominance of tech and energy giants: Alphabet led with $115.6 billion in net income, followed by Saudi Aramco with $101.4 billion, Apple at $97.3 billion,
Microsoft with $96.6 billion, and Berkshire Hathaway at $80.9 billion. In 2024, Saudi Aramco topped the list with $120.7 billion, trailed by Apple ($97.0B), Berkshire Hathaway ($96.2B), Alphabet ($73.8B), and Microsoft
($72.4B). A decade earlier in 2014, the top earners included Apple Inc. with $39.5 billion, Exxon Mobil ($33.6B), Samsung Electronics ($21.4B), Berkshire Hathaway ($20.2B), and Chevron ($19.3B). This evolution underscores
the meteoric rise of tech firms and the shifting dynamics of global profitability.
By early 2025, Apple's trailing twelve-month revenue reached $400.4 billion, with net income climbing to $97.3 billion. iPhone sales remained dominant, generating $69.14 billion in Q1 and $51.3 billion in Q2, with an average
selling price of $988. In Q2 2025, iPad revenue grew 15.2% to $6.58 billion, and Mac revenue rose 6.6% to $8.05 billion, reflecting Apple's strategic emphasis on premium devices and expanding services. In 2024, Apple reported $391.0
billion in annual revenue and $93.7 billion in net income. During Q4 2024, iPhone revenue hit $46.2 billion, iPads brought in $6.95 billion, and Macs generated $7.74 billion. A decade earlier in 2014, Apple posted $182.7 billion
in annual revenue and nearly $40 billion in earnings, with fourth-quarter sales including 47.5 million iPhones, 10.9 million iPads, and 4.8 million Macs—marking the beginning of its ascent to tech dominance.
In 2025, Samsung Electronics solidified its position as a global tech powerhouse, generating KRW 308.1 trillion (approximately $219.2 billion) in annual revenue, driven by strong performance across semiconductors, mobile
devices, and premium consumer electronics2. In 2024, the company posted KRW 300.9 trillion (about $218.9 billion) in revenue, marking its second-highest annual total ever4. A decade earlier in 2014, Samsung reported KRW 206
trillion (around $195.5 billion) in revenue. Founded on January 13, 1969, and headquartered in Suwon, South Korea, Samsung Electronics—under the leadership of the founding Lee family—has built a vast manufacturing footprint
that spans smartphones, televisions, monitors, printers, home appliances (including air conditioners, refrigerators, and washing machines), lighting products, and medical equipment. It also dominates the semiconductor industry,
supplying essential components like batteries, sensors, and displays to other leading tech brands, reinforcing its influence across consumer electronics, industrial technologies, and healthcare innovation.
As of 2025, most credit card financing for small businesses in the U.S. continues to come from large depository institutions—those with $50 billion or more in assets. These institutions remain dominant in the commercial
and industrial microloan market, holding approximately 67.6% of its total value. Their extensive infrastructure, broad customer base, and access to capital make them the primary source of credit for small businesses,
particularly through credit cards and small-dollar loans. This concentration underscores the critical role of large banks in supporting small business liquidity and short-term financing needs.
In 2025, the U.S. is home to over 6.3 million employer firms, with 99.9% employing fewer than 500 workers and approximately 89% operating with fewer than 20 employees, reaffirming the enduring dominance of small businesses
in the national economy. By 2024, the number of employer firms had reached 6.27 million, maintaining the same proportions. A decade earlier in 2012, there were 5.73 million employer firms, with 99.7% employing fewer than 500
workers and 89.6% having fewer than 20 employees—highlighting a steady upward trend in small business prevalence across the U.S. landscape.
By 2025, credit cards remained the most widely used financing tool among U.S. small businesses, with many relying on high-limit cards offering cashback, crypto rewards, and 0% APR promotional offers to manage operational costs.
However, concerns mounted over variable interest rates exceeding 20%, contributing to rising debt burdens. In 2024, 55% of small businesses charged more than 25% of their monthly expenses to credit cards, a sharp increase driven
by elevated interest rates that added approximately $600 in annual costs. A decade earlier in 2014, about 40% of small businesses relied on credit for financing, and in 2007, 10% of total financing came from personal and business
credit cards—highlighting the dramatic growth in credit card dependence over time.
In 2025, business ownership remained the leading path to millionaire status in the U.S., with an estimated 88% of millionaires being business owners—a figure that has held steady since 2022. This dominance reflects
entrepreneurship's unmatched potential for revenue generation, asset appreciation, and tax advantages, making it a preferred route to self-made wealth over inheritance or salaried careers. By 2024, the trend was firmly
established, reinforcing the role of enterprise in wealth creation. A decade earlier in 2012, 64% of American millionaires had built their wealth through business ownership, marking a significant rise in entrepreneurial
success over time.
In 2025, Hawaii's passenger car rental industry maintained 165 businesses, with employment steady at 1,762 workers and revenue rising to an estimated $1.3 billion, fueled by sustained tourism demand and evolving rental
models. In 2024, the industry had already reached $1.26 billion in revenue, despite a decline in workforce from previous years. A decade earlier in 2012, the sector comprised 116 businesses, employed 2,390 people, and
generated $728.7 million in revenue—highlighting the industry's long-term growth in revenue despite workforce contraction.
In 2025, Texas hosted approximately 22,052 manufacturing firms employing over 1.34 million workers, while California remained the national leader with more than 64,000 manufacturing companies and over 1.3 million employees.
This growth reflects the continued expansion of key sectors such as electronics, aerospace, food processing, and semiconductors. By 2024, Texas had reached around 20,704 manufacturers, and California had expanded to
approximately 64,073. A decade earlier in 2012, Texas ranked second with 17,657 manufacturing companies, behind California's 36,287, highlighting a steady upward trend in industrial development across both states.
In 2025, U.S. single-family housing construction companies saw payroll climb to an estimated $7.3 billion, with fringe benefits reaching approximately $1.31 billion, fueled by strong housing demand and expanded compensation
packages including health care and retirement plans. In 2024, payroll stood at around $6.9 billion, while fringe benefits totaled $1.24 billion, reflecting continued wage growth amid labor shortages. A decade earlier in 2012,
the industry recorded $4.8 billion in payroll and $856.4 million in fringe benefits, marking a steady rise in labor investment across the sector.
Between 2012 and 2025, employment in American temporary help services experienced significant fluctuations. In 2012, the sector employed approximately 2.9 million workers. After peaking in March 2022, employment steadily
declined, falling to around 2.66 million by June 2024—a loss of 515,000 jobs. The downward trend persisted into 2025, with employment dropping further to about 2.52 million by July, marking a net decline of nearly 380,000 jobs
compared to 2012. These shifts reflect evolving business strategies, increased automation, and a changing labor market that favors more permanent and specialized roles over short-term staffing.
In 2025, the U.S. tax preparation services industry is projected to generate $14.5 billion in revenue, supported by steady demand for professional assistance amid rising competition from DIY software and electronic filing
platforms. The sector includes approximately 131,000 businesses employing around 268,000 people, reflecting modest growth from 2024 when there were 127,000 businesses and revenue peaked at $14.8 billion. Since 2012, the industry
has expanded significantly, driven by increasingly complex tax regulations, heightened advisory needs, and the growing popularity of hybrid and online service models that cater to both individuals and businesses.
In 2025, the U.S. Offices of Certified Public Accountants industry is projected to generate approximately $145.5 billion in revenue, supported by rising demand for advisory services, tax planning, and digital accounting
solutions. The sector employs around 470,000 professionals across more than 58,000 establishments, reflecting steady growth from 2024, when revenue reached $132.2 billion. Since 2012, the industry has expanded significantly,
fueled by trends such as cloud-based platforms, automation, and ESG reporting, while grappling with challenges like talent retention, regulatory complexity, and a shifting workforce landscape.
By 2025, U.S. e-commerce sales are projected to reach approximately $1.3 trillion, continuing a decade-long surge fueled by mobile access, digital innovation, and consumer demand for convenience. In 2024, online retail
revenue totaled $1.34 trillion, accounting for 18.4% of total U.S. retail sales. Leading platforms like Amazon captured over 37% of the market, solidifying electronic shopping as the dominant force within non-store retail.
A decade earlier in 2012, American electronic shopping retailers generated $156.9 billion, making up 40.9% of non-store retail revenue—highlighting an almost eightfold increase and the transformative rise of e-commerce in
the U.S. economy.
▷ Marketing & Best Practice
By May 2025, U.S. electronic computer manufacturing reached an estimated $1.58 billion in shipment value, up from $1.42 billion in December 2024, reflecting modest year-over-year growth amid rising demand for AI, cloud
computing, and edge devices. The industry employed approximately 16,620 workers across 335 businesses, with productivity per employee exceeding $905,000—a sharp contrast to 2012, when the sector reported $9.7 billion in
shipment value but faced steep declines in domestic PC production. These shifts underscore the sector's transformation into a leaner, more specialized industry shaped by automation, offshoring, and advanced technologies.
In 2025, U.S. gift wrap paper production is projected to reach approximately $7.74 billion, reflecting a compound annual growth rate of 4.05% driven by booming e-commerce, seasonal gifting traditions, and rising demand
for sustainable materials like recyclable and biodegradable options. In 2024, the market was valued at an estimated $6.81 billion, marking a dramatic surge from $172.3 million in 2012. Innovations in kraft paper, foil designs,
and eco-conscious varieties continue to reshape this vibrant segment of the paper industry, aligning with consumer preferences for both aesthetics and environmental responsibility.
In 2025, the U.S. poultry and poultry product merchant wholesaling industry is projected to generate $15.4 billion in revenue, supported by strong consumer demand for affordable proteins like chicken and eggs. The sector
employs approximately 10,578 workers across 751 businesses, reflecting a slight decline in workforce due to ongoing consolidation and automation. In 2024, revenue stood at $15.2 billion, continuing a steady upward trend from
previous years. Since 2012, the industry has expanded consistently, though challenges such as elevated feed and transportation costs and avian influenza-related supply disruptions have impacted pricing and margins. Despite
these pressures, overall throughput remains resilient, underscoring the sector's critical role in the U.S. food supply chain.
In the U.S., the cosmetology and barber schools industry has grown steadily since 2012. By 2024, revenue reached approximately $2.1 billion, supported by rising demand for licensed
beauty professionals, expanded course offerings, and increased enrollment in hybrid and wellness-focused programs. For 2025, projections estimate revenue will climb to around $2.2 billion,
reflecting continued interest in personal care careers and the integration of advanced training in areas like aesthetics technology and holistic beauty. Employment has also expanded, with
over 22,000 people working in the industry by 2025, and the number of institutions holding steady at around 1,260 companies. The average revenue per location is now about $1.3 million,
and the industry's annual growth rate has hovered around 4.7% over the past five years.
In 2025, U.S. confectionery merchant wholesalers are projected to generate $83.5 billion in revenue, reflecting robust growth fueled by expanded product offerings, stronger e-commerce channels, and rising demand for premium
and “better-for-you” treats. In 2024, the industry recorded $54.2 billion in sales, driven by seasonal demand, inflation-adjusted pricing, and evolving consumer preferences. A decade earlier in 2012, revenue stood at
approximately $43.5 billion, marking a steady upward trajectory that underscores the enduring appeal of candy and chocolate—even amid shifting health trends and economic pressures.
In 2025, the American cruise industry within the Coastal and Great Lakes Passenger Transportation sector is projected to generate over $230 million in economic impact, driven by more than 150,000 passenger visits and 700+
port calls across Great Lakes destinations. This marks continued growth from 2024, when the industry contributed approximately $200 million, supported by 140,000 passenger visits. Back in 2012, the sector's economic impact
was significantly lower—estimated at around $80 million—highlighting a nearly threefold increase over the past decade. The surge reflects the rising popularity of regional cruising and expanded itineraries that showcase the
cultural and natural appeal of Great Lakes ports.
In 2025, the U.S. exterminating and pest control services industry is projected to generate approximately $26.1 billion in revenue, reflecting a 2.7% increase from 2024 and a compound annual growth rate of 3.1% since 2020.
In 2024, the industry earned around $25.4 billion, driven by strong demand across residential and commercial markets, particularly in warmer regions like the Southeast. A decade earlier in 2012, total revenue stood at
approximately $21.5 billion, highlighting the sector's steady expansion amid rising urbanization, health concerns, and increased outsourcing of pest management services.
In 2025, U.S. sales of books, periodicals, and newspaper wholesalers are projected to decline to approximately $10.6 billion, down 2.9% from the previous year and continuing a long-term contraction driven by digital disruption.
In 2024, industry revenue stood at an estimated $11.4 billion, reflecting the growing dominance of e-books, online subscriptions, and direct-to-consumer digital platforms. A decade earlier in 2012, revenue was $23.9 billion, already
down 19.8% from its $29.8 billion peak in 2007. This marks a staggering 64% plunge over two decades, fueled by shifting consumer behavior, the decline of brick-and-mortar retailers, and reduced reliance on traditional wholesale
distribution.
In recent years, China has intensified its crackdown on corruption and counterfeiting, marked by sweeping reforms and high-profile disciplinary actions. In 2024 alone, over 4,000 cases were investigated across sectors such as
finance, energy, and education, with expanded scrutiny reaching the military and central banking officials. The 2025 revision of China's Anti-Unfair Competition Law introduced personal liability for commercial bribery, broader
enforcement tools, and extraterritorial jurisdiction, signaling a new era of accountability. Despite these efforts, counterfeiting remains pervasive—China and Hong Kong account for 86% of globally traded counterfeit goods,
valued at approximately $438 billion annually. The underground market continues to churn out imitation electronics like “Motolora,” “Samsunc,” and “Nckia,” as well as “Shanzhaiji” or “Mountain Bandit Phones,” which mimic Apple
branding but include quirky features such as dual SIMs or cigarette lighters. Academic fraud also persists, with fake diplomas and sham universities deceiving students and employers. These issues echo earlier scandals, including
the infamous 2008 melamine-tainted baby formula crisis that led to six infant deaths and prompted sweeping food safety reforms. While enforcement has strengthened, the scale and creativity of illicit practices highlight ongoing
regulatory and ethical challenges.
In 2022, the racial wealth gap in the U.S. remained stark: the median wealth of white households reached approximately $285,000, compared to just $44,900 for Black households and $61,600 for Hispanic households. Despite modest
percentage gains since 2020, the absolute disparity has widened, with Black families holding only 15 cents for every dollar of white household wealth. This persistent gap reflects deep-rooted structural inequities, including limited
access to homeownership, business equity, and intergenerational wealth transfers. The Great Recession (2007–2009) exacerbated these divides—Black families lost 47% and Hispanic families 55% of their wealth, compared to 31% for white
households. Targeted subprime lending and higher foreclosure rates devastated communities of color, and even college-educated Black individuals saw declines in homeownership, revealing that education alone could not overcome
systemic barriers. By 2016, white families had a median wealth of $171,000, while Black and Hispanic families held just $17,100 and $20,600, respectively. These enduring disparities underscore the urgent need for equity-focused
policies that address both historical injustices and contemporary economic exclusion.
By 2023, over 52% of companies listed on the 2003 Fortune 500 had disappeared from the rankings—either through mergers, bankruptcies, or being outpaced by tech giants like Amazon, Apple, and Alphabet. This trend underscores
the relentless pace of market disruption and innovation. Looking further back, research shows that around 40% of the top companies on the 2000 Fortune 500 list had dropped off by 2010, reflecting the impact of shifting consumer
demands, digital transformation, and economic volatility. These figures highlight how even dominant firms can struggle to adapt, making agility and innovation critical for long-term survival.
Small businesses make up a staggering 99.9% of all U.S. companies, totaling over 33 million firms, and employ nearly 60 million workers, which is about 47% of the private workforce.
Despite their size, they generate over $16 trillion in revenue annually. Nearly 84% of workers in agriculture, forestry, fishing, and hunting are employed by small businesses, making it the most
small-business-heavy sector. Women own 45% of all U.S. businesses, and minority-owned firms employ 8.7 million people. Interestingly, Montana, Wyoming, and Vermont have the highest rates of
small business employment, with over 59% of jobs in those states coming from small firms. And here's a fun twist: about 50% of small businesses are home-based, and 1.2 million are run by
husband-wife teams. These businesses aren't just economic engines—they're deeply woven into the fabric of local communities.
Elon Musk, founder of Tesla and SpaceX, is a blend of genius, eccentricity, and controversy. As a child, he coded and sold a space-themed video game called Blastar at age 12, and though
he didn't originally found Tesla, he became its face after joining as an investor and later CEO. Known for launching his Tesla Roadster into space and naming his son X Æ A-Xii, Musk has also
cameoed in Iron Man 2 and inspired the portrayal of Tony Stark. His love for Diet Coke is legendary, and he's famously obsessed with sci-fi. On the flip side, his controversial purchase of
Twitter (now X) drew criticism over rising hate speech, and his tweet claiming he had “funding secured” to take Tesla private triggered a $20 million SEC fine. Musk has faced backlash for
anti-union actions and troubling public statements, including alleged remarks to his ex-wife and a bitter feud with his father. Despite all that, his ventures continue to shape tech, transport,
and space exploration—making him one of the most talked-about figures of our time.
Bill Gates, born in 1955, is a tech prodigy who wrote his first computer program at just 13 and later dropped out of Harvard to co-found Microsoft with Paul Allen, revolutionizing personal
computing. Known for quirky habits, he once memorized employees' license plates to monitor office hours and flew coach well into billionaire status. His futuristic mansion, “Xanadu 2.0,” features
a trampoline room and underwater music system, and he famously bought Leonardo da Vinci's Codex Leicester for $30.8 million. A passionate reader, he consumes about 50 books a year and wishes he had
learned a foreign language. Gates loves U2 and Spinal Tap, made a cameo on The Big Bang Theory, and even played charity tennis with Roger Federer. Deeply committed to philanthropy, he founded the
Gates Foundation and pledged to give away most of his fortune—leaving just $10 million to each of his children to encourage independence.
Jeff Bezos, the founder of Amazon.com, has a background full of quirks and accomplishments that make him a fascinating figure beyond his e-commerce empire. Born Jeffrey Preston Jorgensen in 1964,
he showed mechanical curiosity early on—even dismantling his crib as a toddler with a screwdriver. After excelling academically and graduating summa cum laude from Princeton in electrical engineering
and computer science, Bezos worked at D.E. Shaw, becoming its youngest senior VP before launching Amazon. Originally intended to be called “Cadabra,” Amazon began in a garage where Bezos famously used
a door as a desk to save money. Despite immense wealth—once earning $3,715 per second—he drove a modest Honda Accord and reportedly found dishwashing “sexy.” A fan of Star Trek, Bezos even made a cameo
as an alien in Star Trek Beyond. His space company Blue Origin, founded in 2000, reflects his obsession with cosmic exploration, which he views as his most important mission. Known for unconventional
business practices, like banning PowerPoint in favor of six-page memos, Bezos continues to shape tech and culture with both eccentricity and ambition.
Section 7 of the National Labor Relations Act (NLRA) grants employees key rights related to
workplace organization and discussion. Specifically, it allows workers to form, join, or assist labor organizations, bargain collectively through chosen representatives, and engage in concerted activities for
mutual aid or protection—including discussing employment terms like wages and benefits. It also protects employees' right to refrain from such activities if they choose, unless bound by a collective bargaining
agreement. These protections apply to most private-sector employees and are enforced by the National Labor Relations Board (NLRB), which prohibits employers from interfering with these rights.
Skype's downfall and ultimate shutdown in 2025 marked the end of an era in digital communication. Once a pioneer in VoIP technology, Skype slowly lost ground as nimble rivals like Zoom, WhatsApp, and Slack
captured users with sleek interfaces, snappy performance, and features tailored for a remote-first world. Meanwhile, Skype grew stagnant—dragged down by buggy calls, cluttered design, and missed opportunities
to innovate. After acquiring Skype for $8.5 billion in 2011, Microsoft eventually shifted focus to Microsoft Teams, a robust platform that combined chat, video, file sharing, and project management, and
seamlessly integrated with Office 365. As user expectations evolved toward all-in-one collaboration tools, Skype's outdated model couldn't keep up. Security concerns and a lack of adaptability sealed its fate.
When Microsoft officially pulled the plug on May 5, 2025, Teams had already taken the spotlight with 320 million users, $8 billion in annual revenue, and near-universal adoption among Fortune 100 companies—cementing
its place as the modern successor to Skype's legacy.
On May 5, 2025, Microsoft officially retired Skype, ending a 22-year run for one of the most iconic communication platforms2. The decision reflected Microsoft's strategic pivot toward Microsoft Teams, which
had already absorbed many of Skype's core features and surpassed it in user adoption and innovation4. Skype's decline stemmed from mounting competition, performance limitations, and shifting consumer preferences.
Originally acquired by eBay in 2005 for $2.6 billion, Skype boasted around 54 million users across 225 countries, adding roughly 150,000 new members daily at the time. In 2009, eBay sold a 65% stake to investors
including Silver Lake and Andreessen Horowitz, valuing Skype at $2.75 billion. Then, in May 2011, Microsoft purchased Skype for $8.5 billion, integrating it into its ecosystem and eventually replacing Windows Live
Messenger. Skype's journey—from a disruptive startup to a retired legacy app—mirrors the rapid evolution of digital communication.
In 2025, Microsoft continues to evolve under the leadership of CEO Satya Nadella, with recent strategic shifts including the creation of an Office of Strategy and Transformation led by Kathleen Hogan, and
expanded roles for executives like Ryan Roslansky, who now oversees both LinkedIn and Microsoft Office apps. These changes reflect the company's ongoing adaptation to the AI era and its commitment to innovation.
This journey began with a pivotal leadership transition on January 13, 2000, when Bill Gates stepped down as CEO after 25 years at the helm, shifting to the role of Chief Software Architect to focus on product
development4. Steve Ballmer, then president since 1998, succeeded Gates as CEO and joined the board of directors, while Gates remained Chairman of the Board. Ballmer's appointment came at a time of rapid technological
change and growing antitrust scrutiny, positioning Microsoft to navigate the challenges of the internet age and global expansion.
In 2025, entrepreneurial inspiration continues to stem from a mix of personal experience, professional insight, and spontaneous creativity. A recent survey found that 62% of founders developed their business ideas
from challenges they personally faced or observed, underscoring the power of problem-solving as a catalyst for innovation. Many entrepreneurs also credit their previous jobs as fertile ground for identifying inefficiencies
and unmet needs, which they later transformed into successful ventures. Passion remains a driving force—numerous startups are born from hobbies, personal interests, or deeply held values. In addition, founders frequently
cite academic research, networking events, and even casual social moments—like vacations or parties—as unexpected sources of clarity and inspiration. This blend of structured insight and serendipitous discovery reflects
the diverse and evolving nature of entrepreneurial creativity in today's fast-paced world.
In 2025, the Flat Rate System in auto repair continues to spark debate, as industry professionals and customers alike call for modernization. While the model—where technicians are paid based on standardized “book hours”
per job—can reward efficiency, it often leads to income instability, rushed work, and customer mistrust. Critics argue that it undervalues technician expertise and encourages upselling, while newer proposals advocate for
hybrid models that blend time-based and task-based billing. These alternatives aim to incorporate smart diagnostics, real-time cost breakdowns, and flexible labor estimates to better reflect actual effort and skill.
Originally developed post–World War II by merging 1920s Standard Repair Times and 1930s Split Labour Charges, the system brought consistency to billing but now feels outdated amid evolving technologies and consumer expectations.
Reforming it could restore trust, elevate technician craftsmanship, and improve overall satisfaction in the auto repair experience.
In 2024, Ford Motor Company commemorated the 110th anniversary of its historic $5-a-day wage announcement, a move that continues to resonate in discussions about labor reform and corporate responsibility. Originally
introduced on January 5, 1914, the wage more than doubled the prevailing rate, transforming Ford's workforce and setting a new standard across American industry. The initiative was not a simple raise—it was a profit-sharing
plan tied to strict personal conduct standards, including home inspections and lifestyle requirements3. At the time, Ford faced a staggering 370% turnover rate, hiring over 52,000 workers annually to maintain a staff of
just 14,000. The $5 wage, coupled with a reduction in the workday from nine to eight hours, dramatically stabilized the workforce, boosted productivity, and helped double profits within two years. Workers could now afford
the very cars they built, and Ford's bold strategy forced other manufacturers to raise wages to remain competitive, catalyzing a broader shift toward middle-class prosperity and modern labor practices.
In 2025, online sales scams have grown increasingly sophisticated, often leveraging AI-generated messages, fake e-commerce sites, and impersonation tactics. To protect yourself, it's crucial to follow updated best practices:
never accept checks or money orders, as these are commonly used in fraudulent overpayment schemes; avoid overpayments, which scammers may ask you to refund before their payment bounces; and always verify that a buyer's payment
has cleared before handing over any item. Be cautious of individuals claiming to be overseas, as this is a frequent red flag in imposter scams. Whenever possible, meet buyers or sellers in person at a secure, public location,
such as a police station or designated safe exchange zone. Staying vigilant and informed is your best defense against evolving scam tactics.